The United Arab Emirates is the pinnacle of modernism and innovation in today’s society. Its metropolitans are often the highlights of must-see travel location lists due to its notability for world-famous shopping experiences and breathtaking landmarks. In terms of luxury, no place in the world compares.

Therefore, it is surprising that it doesn’t offer every facet of the luxury experience as promised. Over the last decade, streetwear fashion and sneakers have risen in their notability and are now at the forefront of fashion. Once niche brands have slowly grown into prominence with brands such as Supreme, Off-White, and Kaws often being compared in their impact to Gucci, Chanel, and Prada. Amongst younger populations, some of these brands have become a status symbol and have replaced the allure of traditional clothing lines and accessories.

Celebrities have moved towards using sneakers and streetwear to highlight their tastes, showcase their favorite music, and create more of an individual identity. This has forced traditional fashion giants to begin to adapt and move towards new ideas. The best example of this shift in fashion is evident by the appointment of Milan-based fashion giant Off White’s CEO, Virgil Abloh, as the artistic director of Louis Vuitton in March of 2018. Even companies that have traditionally identified as sporting brands have begun to move towards streetwear fashion through collaborations with celebrities such as Kanye West’s ‘Yeezy’ with Adidas.

Streetwear fashion has a slightly different business model than traditional fashion boutiques. These brands are notorious for their limited releases, focused primarily on markets such as the United States of America, the United Kingdom, and Japan. This model has created a resale markets that can often sell original releases for many times their original price. Almost every single release tends to increase in price over time and is even seen as an investment. Launches like the Box Logo Hoodie by Supreme last fall is currently almost 12 times its original retail price, putting it at a Dhs 6,600 ($1800) premium, in certain underground markets. Brands such as Adidas, which do have a presence in this region, tend to hold raffles for their limited releases which makes it almost impossible for most consumers to get their hands on these products. Despite cities such as Dubai rising to become one of the largest metropolitans in the world, consumers in this part of the world are often treated as an afterthought for these products.

With a rapidly growing population and a relatively low median age of 35, the UAE has become a much larger market for fashion since the start of the millennium. In its place, however, counterfeit products have almost become commonplace. With e-commerce giants having to rely on their sellers for authenticity checks, there is little motivation to maintain an honest marketplace. Therefore this relatively young consumer base in the UAE, which is eager to move towards this new fashion trend, often can become deceived and unknowingly receive items that aren’t authentic. Outside of social embarrassment, interacting with fake goods can lead to legal trouble such as fines and arrests in many countries around the world.

This is where Baza Bazaar comes in. Founded in May 2018, Baza Bazaar focuses on creating a marketplace for consumers to safely invest in new fashion trends by procuring authenticated goods from legitimate sellers. With over 40 tests for legitimacy, each order comes with a certificate of authenticity so that any consumer can rest easy knowing what their purchase is validated. This certificate contains advanced security features such as encryption texts, UV light patterns, custom watermarks, amongst other prime security features. Baza Bazaar offers the latest in fashion from all around the world at the best prices in the United Arab Emirates, aspiring to be able to cater to any consumer that may want any new release. So what are you waiting for? Yallah! Get Baza.