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Industrialization has changed human life drastically. It has brought with it an increase in production, job opportunities, and urbanization. But, industrialization has a set of drawbacks too. It has contaminated the air, water, and soil. Dust, smoke, fumes, toxic gas emissions, use of plastic, etc has caused irreversible degradation to our environment. However, the good news is that now people are becoming more aware of the importance to conserve the environment. In India, many startups are coming up with amazing Eco-friendly product ideas. Neeman’s, is one such Hyderabad-based startup that is revolutionizing the footwear industry with shoes that are made of natural, renewable, and sustainable materials.
About Neeman’s
Neeman’s is India’s first shoe brand to use natural, renewable and sustainable fibres, including merino wool. Founded in 2017, in Hyderabad, Neeman’s envisages manufacturing shoes that are stylish, comfortable, and eco-friendly. Neeman’s is the first company in India to use Australian merino wool for its shoes.
“Neeman’s is focused on making truly comfortable footwear that looks good, feels good and is good for the planet–all day, every day” – quotes Neeman’s founder duo Taranjeet Singh Chhabra and Amar Preet Singh.
Conceptualized in America, Neeman’s shoes are leading a culture of sustainability and comfort in the footwear space in India. Working in collaboration with the world’s leading manufacturing units and suppliers, Neeman’s brings perfectly-crafted, natural fibre shoes to India.
Working on the lines of US-famed Allbirds, which is famous for the sustainable shoes and clothing it produces and sells, Neeman’s manufactures comfortable shoes that are crafted with merino wool, organic cotton, recycled PET bottles, and wood, fruit pulp, tyres, bamboo, and more.
Neeman’s Products
Currently, Neeman’s has 3 types of shoes –
- Wool Classic Sneakers
- Wool Joggers
- Wool Loafers
Neeman’s Brand USP
Listing the USPs of Neeman’s would include –
- Neeman’s shoes are designed for Style and Comfort.
- Neeman’s shoes are manufactured using Natural and Renewable Merino Wool, Castor bean oil, Recycled rubber, and other earth-friendly materials.
- The Merino Wool shoes made by Neeman’s can be worn in all months in India. They can be carried well in both extreme summers & extreme winters.
- Neeman’s shoes are flexible and lightweight, conforming to the foot for comfort that truly lasts all day.
- Neeman’s timeless designs go from work to play, day to night, casual to dressy.
- Neeman’s shoes are sock-free and odor resistant, but also machine-washable if the need arises.
- The company works with the best design companies, manufacturing units and spinning mills to create its ultra-soft Merino Wool fabric used in its exclusive shoes.
Neeman’s – Industry
India is the second-largest footwear producer in the world, 9% of the global annual production is done in India. In terms of consumption, India is the third-largest (around 2.1 Billion). India’s per capita consumption in terms of footwear is only 1.7 pairs per annum and is increasing rapidly and moving towards the Global Per capita of 3 pairs.
According to Assocham study, the premium footwear market in India is close to 8 to 10% of the overall footwear market of $7-8 Billion