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When most of the fashion portals are talking about being all chic and classy, there is one that promotes being fashionably silly. Bewakoof is the fashion e-commerce startup that stands out from the rest. It offers a trendy collection of apparel based on dazzling and upbeat designs that resonate with the millennials. Prabhkiran Singh and Siddharth Munot launched Bewakoof in 2012.
This post provides you with information about Bewakoof’s Startup Story, Tagline, Logo, Business Model, Funding, Revenue, Competitors, Growth and more.
Bewakoof – Latest News
November 10, 2021 – India’s largest fashion D2C brand, Bewakoof has signed Sidharth Malhotra and Fatima Sana Shaikh to promote the brand across its digital platforms. The Cool Student of the Year Sidharth and Dangal star Fatima will be seen in the Bewakoof collection in a digital campaign that has gone live. The theme of the campaign is Never Change.
July 6, 2021 – Bewakoof names Sanya Malhotra, who will be the female brand ambassador of Bewakoof. Malhotra has already seen success in her acting career and stands as an inspiring figure to the millennials and other individuals of the country.
June 11, 2021 – Bewakoof’s first celebrity engagement: Rajkummar Rao comes on board to promote the Bewakoof brand across all digital platforms.
Bewakoof – About and How It Works
Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative and top-notch apparel for trendy, contemporary Indians. Bewakoof was launched on the principle of creating impact through innovation, honesty, and thoughtfulness. It has become one of the most sought-after fashion brands of this generation. The lifestyle brand has created a new niche in the fashion and apparel market with its innovative and interesting, ideas and captivating catalog.
Bewakoof is hands down amazing when it comes to creating light-hearted, fun, and quirky everyday outfits and other products (like mobile covers). Bewakoof quotes are some of the most intriguing things that the company offers along with its merchandise. Furthermore, the Bewakoof shirts and t shirts and other Bewakoof.com products are available at pocket-friendly prices. Moreover, its unique name is enough to turn heads.
Bewakoof.com, which sells apparel and mobile phone covers, is better known for creating head-turning catalogs like its ‘Ghanta’ collection of t-shirts for college students with messages like ‘Ghanta Engineering/Ghanta MBA’; the collection was a big hit and was tagged as ‘best-seller’ by the company. Bewakoof primarily caters to the age group of 16-34 years.
Bewakoof – Founders and Team
Prabhkiran Singh and Siddharth Munot are the founders of Bewakoof.
Prabhkiran Singh
Prabhkiran is a civil engineering graduate from IIT Bombay much like his co-founder, who interned at Delhi Metro Rail Corporation Ltd, after which he decided to found khadke gLASSI. Prabhkiran started his lassi venture outside his college and named it khadke gLASSI. Unfortunately, it didn’t go that well and closed down soon. After his brief stint with the former, he went to found Bewakoof in April 2012.
Siddharth Munot
Siddharth Munot is the co-founder of Bewakoof. Munot is a Btech engineering from IIT Bombay, who started his career as a teacher at PACE Institute. Siddharth then started his entrepreneurial career by co-founding Munot Networks LLP before co-founding Bewakoof. Along with being a co-founder of Bewakoof Siddharth is also the co-founder of Machau Farms LLP and Machau Industries LLP.
Bewakoof currently has a team of over 400 members with over 2 million products sold to date. The team likes to experiment and go beyond the norms; this approach allows it to balance creativity and relatability to come up with innovative designs.
Bewakoof – Startup Story | How was Bewakoof Started?
Prabhkiran Singh and Siddharth Munot, the founders of Bewakoof, were sitting outside their campus and brainstorming on possible ideas for their venture. The idea of t-shirt printing was finalized as it resonated with their mission of bringing the humor factor into the lives of college students.
Prabhkiran and Siddharth began researching the latest youth trends and lifestyles. They started designing quotes that would then be printed on t-shirts. And that’s how Bewakoof came into existence. Back in 2010 when Prabhkiran Singh and Siddharth Munot were searching for a domain name for their newly started t-shirt printing business, they came across Bewakoof.com and purchased it immediately.
It so happened that the month of April was about to start and April Fool’s day was around the corner. The name Bewakoof is humorous, witty, and sits well with the youth. Bewakoof and April Fool’s day went hand in hand and the decision to purchase the domain name made complete sense. The website was launched in 2012, though. The target audience for Bewakoof.com was college students. The t-shirts with humorous designs depicted the various scenarios of a college goer’s life.
Bewakoof – Name, Tagline, and Logo
Brand recall is at its highest with Bewakoof because of its cool and trendy name. The founders finalized this name because ‘Bewakoof’ (stupid in Hindi) is what the society considers people who perform silly stunts and ‘out of the box’ activities; actions that don’t adhere to the society’s norms and methods.
These ‘Bewakoof logs’ make this world a better and wonderful place to live in. Hence, the founders thought that it would be a great name. The decision surely acted in their favor given the popularity Bewakoof.com has achieved today.
Bewakoof – Mission and Vision
Bewakoof is built with a mission and vision of “bringing accessibility and value to everyday fashion.”
Bewakoof – Startup Launch and Marketing Strategies
Bewakoof primarily relied on Justdial and Facebook to market and promote its products in the initial stages. It worked so well for the brand that in just a few months, its Facebook page had more than 75 thousand users. Apart from the social media channels, the startup also created some dynamic college campaigns where it asked students to spread ‘Beewakoofy’ around the college campus in return for free tees from the company.
Moreover, the company also aggressively promoted its products by tying up with top e-commerce sites like Snapdeal, Indiatimes Shopping, and Seventymm to sell its appealing apparel range and other products.
The marketing team drove website traffic through two Facebook pages: “2 Min Aaya Yaar Raste Mei Hoon” and the company page “bewakoof.com”. These pages were well-received by the target audience. They kept the millennials occupied with memes and trolls which were also used to promote the apparel catalog on Bewakoof’s website.
It doesn’t come as a surprise that the strength of the company lies in the appealing and trendy quotes printed on its range of t-shirts and various other products. The merchandise certainly seems to attract the viewer at the first glance. Bewakoof is also loaded with user-friendly plans like COD (cash on delivery) and replacement options. Customers are bound to have a great shopping experience with Bewakoof.com